Transform unconscious forces into conscious understanding through Shadow Mapping™ - an innovative methodology synthesising depth psychology with practical application.
The Make it Conscious flagship Shadow Mapping™ service helps you understand and transform your inner dynamics with clarity and precision.
Elucidate your inner world with this pioneering model, rooted in depth psychology and idealist philosophy, and gain actionable steps to realising your personal essence.
Through focused coaching and visual mapping, light up and identify the unconscious forces shaping your experience.
Transform challenging patterns into meaningful growth with structured guidance from your personalised Shadow Map™.
Get clear on actions and a path forward for cultivating inner and outer freedom and self-realisation.
The shadow contains the parts of ourselves we’ve learned to hide or reject – our unlived potential, difficult emotions, and protective patterns.
Shadow Mapping™ is a pioneering methodology for making these unconscious dynamics visible and workable. Through collaborative guided sessions, we create a personalised visual map of your psychological landscape, revealing the hidden patterns that shape your experience.
Shadow Mapping™ speaks to those hearing the call to deeper selfhood – whether through key life transitions, rites of passage, a sense of unlived potential, or a yearning for greater authenticity and freedom.
It’s for individuals ready to discover who they truly are beneath adaptive patterns and conventional roles.
Through your personalised Shadow Map™, you’ll:
This work is especially powerful during major life transitions, midlife passages, or whenever you feel the pull toward greater wholeness and authentic being-in-the-world.
More than a coaching model, the Shadow Map™ is a living symbol and tool of transformation that elicits psychological change at intellectual, emotional, and spiritual levels.
It integrates depth psychology with idealist philosophy and ancient symbolism to elucidate how freedom, power, and shadow operate at all scales – from the macroscopic to your own personhood – helping you to unearth your inner dynamics and transform them, leading to lasting change.
The Shadow Map is a living lemniscate, illustrating how every psychological quality has both a light and a dark side, and how every shadow contains transformative potential. It looks beyond isolated traits to map how psychological energies flow and transform, lighting up pathways to genuine growth and individuation.
Each map reveals five distinct positions: your primary conscious stance, its power and shadow extremes, its necessary opposite, and the potential for synthesis.
Through mapping these dynamics, you’ll discover how unconscious patterns shape your experience and how to transform them into greater freedom and authentic capability.
Working with its imagery and discussing its lessons engages both mind and psyche at a deep symbolic level, eliciting genuine insight, understanding, and transformation.
Transform unconscious dynamics into conscious understanding through a personalised Shadow Map and specialised coaching.
It can be very difficult to figure out what lies in your shadow without method and without guidance.
The MiC Shadow Mapping™ service offers both – through collaborative, empathic exploration, visual mapping of shadow material, and active engagement with it.
This practical, immersive process precisely answers the question “What’s in my shadow?” while fostering transformative encounters with unconscious material.
The journey unfolds through three key stages: Map, Engage and Integrate.
Understand your unique psychological landscape and discover what lies in your shadow
Meet and reconcile with unconscious material through skilled guidance and practical exploration
Create a blueprint of your ongoing development and authentic self-expression
Shadow Dialectics™ forms the theoretical foundation of the Shadow Map™. This innovative framework draws on idealist philosophy and depth psychology – particularly Schelling, Hegel and Jung – to explain how shadow material arises, the mechanics of projection, and how genuine transformation becomes possible.
It views psychological patterns as dynamic energies rather than isolated traits, mapping the flow of psychic tension through three key distinct dimensions – Quality, Quantity, and Direction. Through these, it describes how psychological tensions arise through necessary opposition, the workings of freedom and evil, and how true development occurs through synthesis rather than mere balance.
Shadow Dialectics™ extends beyond personal psychology to illuminate any situation of apparent conflict – from relationships to organisational dynamics to societal tensions – revealing how all conflicts contain the seeds of their own resolution.
For a longer introduction to the principles behind the Shadow Map, see The Dialectics of Shadow.
Get clarity on your inner workings, resolve conflicts and unlock the next stage of your development.
Max Chegwyn is the founder of Make It Conscious and creator of the Shadow Map™ and Seven Habits of Individuation models. His work synthesises depth psychology, idealist philosophy, and over two decades of experience and research.
As a certified Jungian Coach and Personality Type practitioner, he brings both theoretical depth and real-world insight to this work.
As an independent business founder since 2014, he has firsthand experience in creating both personal and professional independence. This together with his academic background in environmental and economic systems informs his approach to understanding and unearthing deeper psychological and organisational dynamics.
The Shadow Mapping service includes shadow work and more. Our approach provides a clear visual framework for understanding not just shadow aspects, but the wider dynamics of how your mind operates. It helps you understand both challenges and strengths, with practical strategies for transformation.
If you’re experiencing recurring patterns you’d like to understand better, feeling stuck despite previous personal development work, or simply answering a call to deeper self-knowledge, you’re likely ready. The key is having genuine curiosity about yourself, wholesome intentions and openness to new perspectives.
Each session has a specific focus:
First – Initial mapping and pattern discovery
Second – Deep dive into your personal Shadow Map
Third – Integration strategies and practical application
Sessions are conducted online and last approximately 60 minutes.
Before our first session, you’ll complete a specialised questionnaire designed to surface key patterns and dynamics. This allows us to make the most of our coaching time together.
While therapeutic insights may emerge, Shadow Mapping is not therapy. It’s a structured approach focused on understanding and transforming psychological dynamics through practical frameworks.
Your Shadow Map and report are personal to you. While you’re welcome to share insights with others, we recommend being selective about sharing the full map, as it contains deep personal insights. For couples or team applications, we offer specialised approaches.
Email support is included between sessions. We can also arrange additional coaching sessions if needed.
Shadow Mapping is a structured methodology that provides clear visualisation of your psychological dynamics. It includes coaching, as well as combines visual mapping, depth psychology, and practical strategies in report format to help you understand and transform unconscious patterns.
A Shadow Map is a visual representation of your psychological dynamics, showing how unconscious patterns influence your experience. It helps you understand recurring challenges and see clear paths for transformation. The map serves as both a diagnostic tool and a practical framework for growth.
No prior knowledge is required. While Shadow Mapping draws from depth psychology and philosophy and can be applied at a deep level, we make these concepts practical and accessible. The methodology focuses on your direct experience rather than theoretical understanding.
The core package includes three focused coaching sessions, typically spread over 3-4 weeks. This gives you time to integrate insights between sessions while maintaining momentum. The exact timing can be adjusted to suit your needs.
You’ll receive a final report with your personal Shadow Map and practical strategies for ongoing integration. While many clients find the initial three sessions transformative, additional coaching sessions are available if desired.
Shadow Mapping goes beyond isolated traits to reveal the dynamic patterns shaping your experience and a path of progress. It incorporates insights from personality tests, but emphasises their dynamic nature and interactions. It reveals how different aspects of your psyche interact and how to work with them effectively.
Yes, we offer Shadow Mapping for teams and organisations. The methodology can help improve team dynamics, leadership effectiveness, and organisational culture. Please contact us to discuss organisational applications.
While specific outcomes vary, clients typically report: