PRIVACY POLICY

This Privacy Policy covers everything Make it Conscious offers: the Make it Conscious app (on the web at app.makeitconscious.com and on mobile), the website makeitconscious.com, the Personality Dynamics Assessment, reports and coaching (together, the “Services”). Make it Conscious is a brand owned by Max Chegwyn (“we”, “us”, “our”). It explains what personal data we collect, why, who else handles it, how long we keep it, and your rights.

We handle personal data in line with applicable data protection law, including the principles of the UK GDPR and the Data Protection Act 2018 where relevant. The data controller is Max Chegwyn, trading as Make it Conscious.

Contact: [email protected]

Last updated: November 2026

1. The short version

What you write in the app is kept on our servers so that it survives a lost device and follows you between devices. It is encrypted in transit and at rest, but not end to end.
Your writing is never used to train any AI model, never shown to other people, and never sold. The only services that receive it are the ones that run the app for us, listed in section 5.
The AI Guide reads your journal only when you switch that on, and only the kinds of entry you choose. Those entries are then sent to Anthropic, which provides the AI model, to write the answer.
The app records which exercises are played and which screens are opened, against an account number and your connection’s IP address. These records never include your email or anything you write. The app sets no advertising or analytics cookies.
You can export your writing, and delete your account and everything in it, from You → Account in the app.

2. The app

2.1 Your account

Your email address and a password. The password is stored hashed and cannot be read by anyone. We use your email to sign you in, to send the emails your account needs (sign-in codes, password resets, a welcome, a note when your password or email changes, and notices about an offer you accept in the app), and to recognise your subscription. The legal basis is contractual necessity.

2.2 Your writing

Answers to prompts, notes after a session, your dream diary, and AI Guide conversations you choose to save. These are stored on our servers so that they survive a lost device and follow your account between devices. They are encrypted in transit and at rest, but not end to end, so in principle we could read them. We don’t read them as a matter of course: we may see them when you ask us for help, when we fix a technical problem, or if the law requires it. We use your writing to improve the Services only if you choose to share it with us for that. When you delete an entry, its text is erased from our servers straight away; a blank marker remains so that your other devices know to remove it too.

Writing about your inner life may include sensitive information, for example about your health, beliefs or relationships. You choose what to write, and you agree to it being stored when you accept the app’s statement of what it keeps. The legal basis is contractual necessity and your explicit consent, which you can withdraw at any time by deleting the writing or your account.

2.3 Your practice

Which exercises and lessons you have finished and when, and the insights you have collected, so that the app can show your history and suggest what comes next.

Voice notes stay on the device that recorded them; only the fact that one exists, and its length, is stored. Your answers to the two screening questions at the start of the app are never stored, on your device or anywhere else.

2.4 The AI Guide

When you ask the AI Guide a question, it is sent with the conversation so far, your personality type if you have taken the assessment, and any journal entries you have chosen to share, to the AI providers listed in section 5, which produce the answer. Our AI Guide service keeps no copy of your conversations. The conversation in progress stays on your device until you start a new one, unless you save it to your journal.

The AI providers do not use what they receive to train their models. They generally delete it within 30 days, unless it is flagged under their usage policies or the law requires them to keep it longer.

We count how many questions each account asks each week, and what they cost, to apply the weekly allowance. These counts contain nothing you wrote.

2.5 How the app is used

So that we can see what helps, the app records a small set of events: which exercises are started, finished or stopped part-way, which length is chosen, which screens are opened, whether the subscription page is viewed or its checkout opened, and which onboarding step is reached. On the web, the app also records the website that sent you there (its address only, never the page) and any campaign label in the link you followed. These events are sent to PostHog with your account number and whether you subscribe; PostHog never receives your email, your name or anything you write. PostHog also receives your connection’s IP address with the events, keeps it with them, and uses it to estimate your approximate location, so that we can see where members are. Visits to the Grounding and Support screens are not recorded at all. The legal basis is our legitimate interest in improving the app.

2.6 Your subscription

Your plan, its status and renewal date, and the Stripe customer number that links them. Payment happens on Stripe’s pages; card details never reach the app or us. If you are on our mailing list, the app checks your address against it to show any offer you were sent.

2.7 The mailing list

The app adds you to our mailing list only if you tick the box at sign-up or under You → Emails from Make it Conscious. We keep a record of when you agreed and the exact words you saw. You can unsubscribe from any email with the link it carries. Taking the Personality Dynamics Assessment adds you to the list as described in section 3.1.

2.8 On your device

The app keeps your sign-in, a short-lived pass that lets you play its media, where you paused each exercise, any unsaved AI Guide conversation and your settings, in your browser’s storage or on your mobile device, along with downloads and voice notes in the mobile app. These are needed for the app to work. The app sets no advertising or analytics cookies.

3. The website, the assessment, reports and coaching

3.1 The Personality Dynamics Assessment

When you complete the assessment, on the website or from the app, we collect your name, email address and your full responses. They are used to produce your personal results and to improve the assessment over time. We also analyse response patterns across all submissions, for example how personality types are distributed across our audience; this analysis does not use names or contact details. If you take the assessment from the app, your type and scores are also linked to your app account so that your results and Development Pathways appear there.

Your name, email address and personality type are added to our mailing list, which sends you your results and occasional emails. You can unsubscribe at any time.

If you have consented to analytics cookies on the website, a small identifier showing only your personality type category is stored in your browser for 180 days after you view your results, so that we can understand in general terms how people of different types explore the site. You can remove it by clearing your cookies or changing your cookie preferences.

The legal basis is our legitimate interest in providing and improving the assessment, and your consent when you submit it.

3.2 Birth chart reports

When you order a birth chart report, we collect your name, email address and date of birth, which the report needs, and, if you choose to give them, your time and place of birth, which may change the result. This is processed to fulfil your order (contractual necessity) and is not used for marketing.

3.3 Orders

When you buy something on the website, we collect your name, email address and order details, to provide what you bought and to keep our transaction records. The legal basis is contractual necessity.

If you have bought a report, we may use your email address to offer you something related, such as a free period in the app. You can tell us at any time that you would rather we didn’t. The legal basis for this is our legitimate interest.

3.4 Coaching

If you take part in one-to-one coaching, we also process your contact details and payment records; recordings and transcripts of sessions, where you agree to them; notes on sessions; the emails we exchange; and any questionnaires, assessments or reflections you choose to send. This can include information about your physical or mental health, which data protection law treats as special category data.

Recording is optional. Sessions are usually recorded and transcribed by an AI note-taking service, which stores the audio, the transcript and sometimes the video. If you would rather not be recorded, just tell us.

How we use it. To deliver and improve our coaching and what Make it Conscious teaches: keeping an accurate record, preparing for sessions, reviewing the coach’s own practice and developing our methods, including with the help of AI tools. Nothing that identifies you is published or built into our products. Your coaching material is not used to train AI models or shared with anyone else, except where the law requires it or where we believe someone is at serious risk of harm.

How long we keep it. For as long as you are in coaching with us and for two years after your last session, then it is deleted. You can ask for a copy, a correction or earlier deletion at any time.

Legal basis. Performance of our coaching contract, and for health information your explicit consent, given in the coaching agreement. You can withdraw consent at any time.

3.5 Website analytics

On makeitconscious.com (not in the app), we use Google Analytics 4 to understand how visitors use the website, for example which pages are visited and for how long. It uses cookies, which are set only after you consent through the cookie banner, and you can withdraw consent at any time in your cookie preferences. Our Cookie Policy lists the cookies used.

3.6 Contact and enquiries

If you write to us, we keep your name, email address and message in order to reply. This is not used for marketing without your explicit consent.

3.7 Our old course site

If you used our old course site, we have carried your course progress across, by email address, so that it is waiting if you join the app with the same address. If you have not joined by 8 November 2027, we delete it. You can ask us to delete it sooner. The legal basis is our legitimate interest in letting you carry on where you left off.

4. Payments

Payments are processed by Stripe. We never see or store your card details. Stripe handles payment data under its own privacy policy.

5. Who else handles your data

We do not sell your personal data. These providers process it on our behalf, only on our instructions, and each receives only what its job needs:

Supabase: stores app accounts, everything you write in the app, practice history, subscription status and assessment answers and results.
Cloudflare: hosts the app, its media and the assessment, and checks that assessment submissions come from a person.
Stripe: takes payments and sends receipts.
Anthropic: provides the AI model behind the AI Guide, which writes its answers from your question, the conversation, your type and any entries you share. We also use Anthropic’s AI tools to help run and improve the Services, for example to analyse assessment results, and coaching material as described in section 3.4.
OpenAI: turns your AI Guide question into a search of Make it Conscious material. It receives your question only, not your journal.
Pinecone: holds the Make it Conscious material the AI Guide searches. It receives only a numerical form of your question.
Google Cloud: runs the AI Guide service and its weekly counts.
PostHog: receives the app usage events described in section 2.5, recorded against your account number.
Google Analytics: receives website usage data, only where you have consented to analytics cookies.
Brevo: sends our emails, including the app’s account emails.
Mailchimp: runs our mailing list.
An AI note-taking service: records and transcribes coaching sessions, with your agreement.
Google: email, and video calls for coaching.

We may also disclose data where the law requires it.

Some of these providers store data outside the United Kingdom and European Union, including in the United States and, for Supabase, in India. Each handles it under its own data-processing terms.

6. How long we keep your data

In the app, for as long as your account exists. When you delete your account (You → Account → Delete your account), your account, writing, practice history and assessment results are deleted at once and cannot be recovered, and we ask PostHog to delete your usage events. The AI Guide’s weekly counts (section 2.4), which hold only your account number, how many questions you asked and what they cost, are not deleted with your account; we keep them for our accounts for up to 12 months. A single entry you delete is erased as described in section 2.2.

Elsewhere, for as long as needed for the purposes in this policy. Payment and order records are kept for as long as accounting and tax law requires. If you joined our mailing list, you stay on it until you unsubscribe; deleting your app account does not unsubscribe you. The AI providers keep what they received as described in section 2.4.

7. Your rights

Depending on where you live, you may have the right to access the data we hold about you, to have it corrected, to have it deleted, to restrict or object to how it is used, to receive it in a portable form, and to withdraw consent where we rely on it. In the app you can export your writing and delete your account yourself, from You → Account.

To exercise any of these rights, write to [email protected]. We will reply within one month. You can also complain to a data protection authority, such as the Information Commissioner’s Office in the UK or the authority in your own country.

8. Cookies

The website uses cookies. Strictly necessary cookies are set automatically; others, including analytics cookies, only with your consent. Details are in our Cookie Policy. The app sets no advertising or analytics cookies; what it keeps on your device is described in section 2.8.

9. Security

We take reasonable technical and organisational measures to protect your data. Connections are encrypted, stored data is encrypted by our providers, each member’s data in the app can be read only by that member’s account, and the app’s media is served only to signed-in members. Payment data is handled only by Stripe. If a breach affected your data, we would tell you and the authorities as the law requires.

10. Children

The Services are for adults aged 18 and over. We do not knowingly hold an account or other personal data for anyone under 18. If you believe we do, write to us and we will delete it.

11. Changes to this policy

We may update this policy, and the current version is always on this page with its date. If what the app stores changes, the app shows you its new statement of what it keeps and asks you to agree again before you continue.

12. Contact

Make it Conscious, a brand owned by Max Chegwyn
Email: [email protected]