TERMS & CONDITIONS
These Terms and Conditions govern your use of everything Make it Conscious offers: the Make it Conscious app (on the web at app.makeitconscious.com and on mobile), the website makeitconscious.com, the Personality Dynamics Assessment, reports and coaching (together, the “Services”). Make it Conscious is a brand owned by Max Chegwyn (“we”, “us”, “our”).
By using the Services, or by creating an account in the app, you agree to these Terms and to our Privacy Policy.
Questions about these Terms: [email protected]. Help with the app: [email protected].
Last updated: October 2026
1. About Make it Conscious
Make it Conscious is a platform for adult psychological development. Its app offers guided active imagination exercises, courses, daily prompts and insights, a journal and dream diary, personality profiling through the Personality Dynamics Assessment, and an AI Guide. Make it Conscious also offers birth chart reports and coaching.
2. Not therapy, and not professional advice
Make it Conscious teaches a practice. It is not therapy or a crisis service. Nothing in the Services, including the AI Guide, the assessment, reports and coaching, is medical, therapeutic, legal or financial advice, or a diagnosis of any kind, and it is not a substitute for professional help suited to your circumstances.
If you are in distress, or have ever experienced psychosis, mania or dissociation, active imagination is not recommended unless you are in the care of a qualified mental health professional who knows you are practising it and supports it. If you are in danger, contact your local emergency services. The app’s Support screen lists where to turn.
3. Age
The Services are for adults. You must be 18 or over to use them.
4. Your app account
One account is for one person. Keep your password private, and change it if you think someone else has used your account.
You can delete your account at any time from You → Account in the app. Deletion is immediate and permanent: your writing, practice history and assessment results are removed and cannot be restored. Section 6 explains what it does to a subscription.
5. Free access and the subscription
The app has a free set of content and a paid subscription that opens the rest. What each includes may change as the library grows.
6. Subscriptions
- Paying. You subscribe on a secure Stripe checkout page. The price, and whether it is monthly or yearly, is shown before you pay.
- Renewal. Your subscription renews automatically at the end of each month or year until you cancel.
- Cancelling. You can cancel at any time from You → Account → Manage subscription. You keep access until the end of the period you have paid for; after that, your account becomes free and your writing stays.
- Price changes. We may change subscription prices. We will tell you by email before a new price applies to your renewal, so that you can cancel first if you wish.
- Refunds. Payments are not refundable, except where the law requires it. If we charge you by mistake, we will refund it.
- Your right to cancel (UK and EU). If you are a consumer in the United Kingdom or European Union, you normally have 14 days to cancel a contract made online. When you subscribe, you ask for your access to start straight away, and you confirm at checkout that the 14-day cancellation period then doesn’t apply. You can still cancel at any time to stop future payments. Where the law still gives you a right to cancel, any refund takes account of the time you have already had access.
- Deleting your account ends your subscription immediately, without a refund for the time remaining. To stop paying but keep access until the end of the period, cancel instead.
- Memberships and coaching. If your access to the app comes with a Hestia membership or a coaching programme, it lasts as long as your membership or programme does. Deleting your app account does not end either.
- If we stop. If we stop offering the app, or close your account for any reason other than a breach of these Terms, we will refund the unused part of any period you have paid for.
7. Reports and other orders on the website
All prices displayed on the website are correct at the time of publication. We may change prices at any time; if a price changes between your order and its processing, the price at the time of your order applies.
Placing an order is an offer to buy. A contract is formed when we send you an order confirmation by email. We may decline an order, in which case any payment taken is refunded within 14 days.
If you are a consumer in the United Kingdom or European Union, you may cancel an order within 14 days of purchase, provided it has not yet been delivered. Where delivery begins within those 14 days at your request, your right to cancel may end once delivery has begun. A digital product, such as a PDF report, is delivered when the file is made available to you, so please make sure your email address is correct when you order.
To cancel an order or ask for a refund, write to [email protected].
8. Coaching
Coaching is provided on terms agreed between you and us when you book, including how sessions may be cancelled.
9. Payment
Payments are processed by Stripe. We never see or store your card details. By paying, you also agree to Stripe’s terms of service.
10. The AI Guide
The AI Guide in the app is software: an AI model working from Make it Conscious material and, when you choose, from your journal. It can be wrong. It is not a person, a therapist or a crisis service, and its answers are not professional advice (see section 2). What you do with them is your decision.
The AI Guide has a weekly allowance of questions, shown in the app, and a weekly limit on how much it can process for you. Very long conversations, or many journal entries shared at once, can reach that limit before your questions run out. We may adjust either from time to time, for example if the cost of running the AI Guide changes.
11. Your writing
What you write in the app, including answers to prompts, notes, your dream diary and conversations you save, is yours, and its content is up to you. We store it so that the app can keep it for you, carry it between your devices, and share it with the AI Guide when you choose. We don’t read it as a matter of course: we may see it when you ask us for help, when we fix a technical problem, or if the law requires it. We use it to improve the Services only if you choose to share it with us for that. We never use it to train any AI model, never show it to other people, and never sell it. You can export or delete it at any time. Our Privacy Policy explains how it is kept.
12. The Personality Dynamics Assessment
The Personality Dynamics Assessment (PDA) is free, offered as an educational tool for self-knowledge and development. By completing it you agree that:
- your responses are used to produce your personal results and to improve the assessment over time;
- responses from all submissions may be analysed together for research, and nothing we publish from that research will identify you;
- your individual results will not be shared with third parties;
- the assessment is for personal development only and is not a psychological diagnosis or professional advice of any kind.
13. Our content
Everything in the Services, including the app’s audio recordings, guided exercises, courses, lessons, prompts and insights, and the website’s text, articles, blog posts, videos, assessments, frameworks, methodologies, visual materials and brand assets, is the intellectual property of Make it Conscious and protected by copyright and intellectual property law. All rights are reserved.
You may use the app’s content for your own personal practice. You may not copy, record, download (other than through a download feature in the app, where one is offered), share, sell or make it available to anyone else. Media links in the app are personal to your account and stop working after a few hours.
You may quote short extracts where the law allows, crediting Make it Conscious and, where possible, linking to the source.
Make it Conscious originated a number of named frameworks, models and methods, including the Personality Dynamics Assessment, the Shadow Map, Shadow Dialectics Theory and the Seven Habits of Individuation. Any use beyond what the law allows, including commercial use, substantial reproduction or adaptation, or use in any professional setting, needs our written permission, whether or not you give credit. To ask, write to [email protected].
14. Using the Services fairly
You may use the Services for personal, non-commercial purposes. You must not:
- use them in any way that is unlawful, harmful or fraudulent;
- reproduce, distribute or commercially exploit any of our content without our written permission;
- try to gain unauthorised access to any part of the Services or the systems behind them;
- use automated tools to scrape, harvest or extract content;
- share your app account with anyone else, or let anyone else use it;
- get round the locks on subscriber content or the AI Guide’s weekly allowance.
We may restrict, suspend or close the account of anyone who breaks these Terms.
15. Content, links and availability
We work to keep the Services accurate and available, but we cannot promise they are complete, current, free of errors or uninterrupted. We may update or remove content at any time.
The Services may link to other websites. We do not control them and are not responsible for them, or for any loss arising from your use of them.
16. Liability
Nothing in these Terms limits or excludes our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited or excluded by law, and nothing in them affects your legal rights as a consumer.
Subject to that, we are not liable for loss that was not reasonably foreseeable, or for any business loss, and our total liability to you for anything arising from the Services is limited to the amount you paid us in the 12 months before the claim.
17. Privacy and cookies
How we handle personal data is set out in our Privacy Policy, which forms part of these Terms. The website’s cookies are described in our Cookie Policy. The app sets no advertising or analytics cookies.
18. Changes to these Terms
We may update these Terms. The current version is always on this page, with the date it was last changed. If a change significantly affects a subscription you pay for, we will tell you by email before it takes effect, and you may cancel if you do not agree.
19. Law
These Terms are governed by the law of England and Wales. If you are a consumer, you also keep the protection of the mandatory laws of the country where you live, and you may bring a claim in the courts there or in England and Wales.
20. General
These Terms are between you and Make it Conscious, and give no rights to anyone else. If any part of them is found to be unenforceable, the rest still applies.
21. Contact
Make it Conscious, a brand owned by Max Chegwyn
Email: [email protected]
