ABOUT

Make it Conscious is a coaching and education practice dedicated to understanding and transforming the dynamics of mind. Founded in 2022, we integrate depth psychology, idealist philosophy, and time-tested tools to help individuals and organisations develop genuine self-knowledge and authentic capability.
Through the Shadow Map™ methodology and depth work, we help clients transform unconscious dynamics into conscious understanding, developing greater psychological freedom and authentic capability. Whether answering the call to deeper self-knowledge or seeking organisational development, we serve both individuals pursuing deeper understanding and organisations looking to enhance team dynamics and leadership.
Through structured approaches including active imagination and Shadow Mapping, we guide clients toward genuine psychological freedom and meaningful self-realisation. Our extensive library of guided exercises, coaching resources, and self-study materials provides multiple pathways for engaging with the unconscious mind and developing authentic psychological capability.
Max Chegwyn is the founder of Make it Conscious and creator of the Shadow Map™ and Seven Habits of Individuation models. His work synthesises depth psychology, idealist philosophy, and over two decades of experience and research.
Central to his work is the understanding that freedom and self-knowledge emerge through deepening connection with the unconscious mind and resolving inner conflicts. As a certified Jungian Coach and Personality Type practitioner, he brings both theoretical depth and real-world insight to this work.
As an independent business founder since 2014, he has firsthand experience in creating both personal and professional independence. This together with his academic background in environmental and economic systems informs his approach to understanding and unearthing deeper psychological and organisational dynamics.
A leading voice in Jungian active imagination practice, Max has published over 120 guided exercises through his YouTube channel and Inner Work Exercises podcast, helping thousands explore and transform their inner dynamics.
Max shares his insights through various channels, including the Make It Conscious YouTube channel, podcast, blog, and the comprehensive Know Yourself Programme – offering over 50 hours of structured self-study material.

Thank you for your interest in what we do. If you think we can assist you, consider:
- Booking a free 30-minute Perspectives Call
- Trying some of our free Active Imagination exercises
- Learning more about Individuation and the Seven Habits
- Ordering a Tarot Birth Chart Report
- Following us on YouTube and Instagram