How would you like to do self-knowledge and shadow work with AI, on your own time?
MiC AI is now live inside Hestia and available to all Hestia members and coaching clients.
For the past few weeks I’ve been building this AI coaching assistant that draws on the entire body of Make it Conscious work—the blog, the YouTube archive, the premium content of the Know Yourself Programme, and the frameworks underneath it all: the Shadow Map, Shadow Dialectics theory, the Seven Habits of Individuation, active imagination practice, the Personality Dynamics Assessment, the symbolism, the tarot.
Off the shelf AI models such as Claude and ChatGPT are remarkable and can be very useful for self reflection, but they do not know any of the theories, tools or approaches that I use in my own coaching or the thinking that surrounds it. If you were to ask them about the Shadow Position of your personality type, for example, they would likely misunderstand you, provide a false response or confabulate something assembled from the whole undifferentiated internet. They also generally do not distinguish inner shadow work from outer shadow work.
MiC AI can handle all of this because it’s built on that specific corpus, including the premium material inside Hestia comprising 40+ hours of in-depth teaching content not available anywhere else. When you ask it something, the response comes from within the framework and also coaches you in a way resembling my own approach.
You can bring it a recent situation, or something you don’t understand, and think it through together, and receive a response based on the MiC Method. You can ask it anything about any of the MiC work, theories or models. You can also reflect on your personality type in depth, ask it to map your shadow, or feed back on how you are living the Seven Habits of Individuation.
It asks more than it tells, and it knows its limits. If you ask it something outside of its scope, it will say so honestly.
Genuine self knowledge requires consistency, and the gap between sessions is just as important as the sessions themselves. A coaching session can open something up which continues to percolate for the days or weeks that follow. I built MiC AI as one way to hold that thread between gaps. It is a way to support my coaching clients with their material between sessions, capable of supporting them in their individuation process at any time.
Conversations are not stored or logged by MiC, and Anthropic does not use API calls for training by default. On the flip-side this means conversations cannot be returned to at a later date, so I recommend saving any to your own computer if you need to revisit them. Full terms are available here.
To use simply login into Hestia in the usual way and you’ll find MiC AI in the main navigation bar. The best way in is to bring something real: a situation, a tension that’s been nagging you, a figure that keeps appearing, or any question you have about your development.
If you’re not a member yet, it’s part of what’s waiting for you inside Hestia, alongside the Know Yourself Programme, and premium active imagination exercises. Join here.
This is a beta version and I’ll be developing it as people use it. If you try it, I’d like to know what came of it—there’s a feedback form on the tool itself.

